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The Changing of the Google Slap…

One of the most feared predators of the information marketing industry is the infamous Google Slap. The “Google Slap” has become a generic term in our industry for a rapid drop in ranking from the Google search engine for providing content that Google does not like when advertising through Google.  For individual websites or entire businesses that depend on Google rankings for traffic, having this happen is an absolute disaster that can possibly bankrupt you overnight. Last week, Google implemented some changes to its search algorithms that could partly affect this Google Slap. According to Google’s own blog, 11.8% of sites are affected by this change.   The change focuses on improving the quality of search results for the vast majority of Google users.  There has been a huge amount of websites that have popped … Read entire article »

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