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Wealthifier – Internet, Affiliate, Email and Information Marketing…Teaching You How to Make Money Online » Getting Traffic, Social Marketing » How To Use Social Media Marketing To Deliver Value To Your Target Market

How To Use Social Media Marketing To Deliver Value To Your Target Market

In this article, we are going to talk about using Facebook marketing to provide value to your clients and customers.

Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts everyday. This suggests that with around 500 Million users of Facebook, over 250 Million are able to view your page.

Imagine being in the position to tap a percentage of that market for your own product or service

That can equate to thousands and thousands of dollars in sales and a lot more work opportunities that you can actually get a chance to be involved in.

But only a few Facebook accounts have the capability to get customers. You’ll need to revise it whenever needed.

It’s crucial that you first assess whether your Facebook business page is providing worthwhile results while keeping your reputation healthy.

Do you want to give a touch of corporate professionalism as an extension of your traditional office?

Do you want to make your business competent, yet not too formal or high-maintenance to be considered by people?

Or do you simply want your page to be a customer service area where informal questions and inquires can be tackled?

Whatever the goal you have in mind, you must always carry out your Facebook page with as much clarity as you would with your official web page. Avoid posting boring or unnecessary things. Sometimes with a business page, you just have to withstand the temptation of being too particular even when such a medium calls for it.

Here are a few more suggestions you should start thinking about:

Ask For Testimonials

It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and the like. In these modern times, social media management presents a number of benefits to business people. You can win over prospects by using testimonials from your current customers or clients. So, encourage past clients to write their feedback on Facebook. Of course, you would most appreciate highly positive feedback if given under your own accord. Then again, this may not always be the case depending on the quality of your products or services. So offer incentives, give out prizes or hold a contest. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.

Personally Communicate With Potential Clients or Customers

If there are questions about your products or services, make sure you politely accommodate those concerns. Also, you’ll win a good impression by answering the inquiries very promptly. If you can’t do this, say sorry for the late reply.

To help you with answering questions, you should also hold as much information in your Landing Page (or your Profile Page). This is when the Notes section of Facebook comes handy.

Post Relevant Pictures

There are business pages that use the Photos section while others use particular apps that enable them to showcase their products as well as upload the product images. Whichever is the case, always make sure that the photos are of high quality. The photos that you use has an important role in attracting your prospective clients or customers. Give as much detail as necessary. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.

Don’t forget these simple suggestions when coming up with content and you’ll have tons of prospects coming in to your business page.

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